i.Feature
Aug 14, 02:04 PM
...if you're selling soap.
Imagine the following. You're Apple's ad agency, and you've been hired by the Reds, the local sports team. A few miles away is the home of the Blues, and in your town, the Reds make up the team affiliation of about 80% of the population, with the Blues making up the other 20%. There's a degree of rivalry between the teams.
The Reds want more people coming to their stadiums. They need increased revenue ticket sales. The only people to attract now are the Blues. The Blues obviously like your sport, otherwise they wouldn't have chosen a team in the first place, but they're not willing to consider, as yet, seeing Red team games. How do you attract Blue supporters?
If you're Apple's ad agency, your ad goes something like:
Blue: "I'm a blue player"
Red: "And I'm a red player"
Blue: "Duh. I can kick this ball, duh, look" (*kicks at ball several times, finally actually hitting it the 7th time*)
Red: *smugly bounces a ball on knee* "Red scored the highest last season, and we're consistantly the best team"
Blue: "Hey! Hey, watch this" *attempts to balance ball on nose, ball consistantly rolling off and away. Blue chases after ball*
Red: *Kicks ball up, bounces on knee, headbutts it, and catches it with one hand behind him* "We have some really skilled players"
(Ad continues ad-nausium. By which I mean it's an ad that makes you nauseous.)
Now, another approach might be to run an ad that consists of a bunch of shots from your stadium. You show some pretty good playing, stuff people will find impressive and will have wished they saw. You show the Reds most often, but, hey, there are two teams in every game. In other words, instead of taking sides based upon the team, you show people that if they come to your stadium, they're going to have a good time. They're going to see some impressive playmanship. Even if it's not their team, there's reason for them to want to go and see the next game.
Which type of ad would sway you? Which type of ad would get you to go to a stadium owned by your team's rival?
The current "I'm a Mac" series doesn't work because it appeals to fanboism, but in doing so, it also ends up being fanboism's victim. It doesn't appeal to PC owners, it just cements existing Mac user's sense of superiority. Except me. I cringe every time I see them.
I disagree totally. People buy superiority. Thats what a good portion of the population wants. Thats why peop;le buy designer clothes. Thats why people buy fancy cars. Thats why people buy expensive jewelery. Thats why people stay at 5 star hotels. People want to feel like they are better than everyone else or they've made better choices.
Not everyone of course. But there are alot.
Imagine the following. You're Apple's ad agency, and you've been hired by the Reds, the local sports team. A few miles away is the home of the Blues, and in your town, the Reds make up the team affiliation of about 80% of the population, with the Blues making up the other 20%. There's a degree of rivalry between the teams.
The Reds want more people coming to their stadiums. They need increased revenue ticket sales. The only people to attract now are the Blues. The Blues obviously like your sport, otherwise they wouldn't have chosen a team in the first place, but they're not willing to consider, as yet, seeing Red team games. How do you attract Blue supporters?
If you're Apple's ad agency, your ad goes something like:
Blue: "I'm a blue player"
Red: "And I'm a red player"
Blue: "Duh. I can kick this ball, duh, look" (*kicks at ball several times, finally actually hitting it the 7th time*)
Red: *smugly bounces a ball on knee* "Red scored the highest last season, and we're consistantly the best team"
Blue: "Hey! Hey, watch this" *attempts to balance ball on nose, ball consistantly rolling off and away. Blue chases after ball*
Red: *Kicks ball up, bounces on knee, headbutts it, and catches it with one hand behind him* "We have some really skilled players"
(Ad continues ad-nausium. By which I mean it's an ad that makes you nauseous.)
Now, another approach might be to run an ad that consists of a bunch of shots from your stadium. You show some pretty good playing, stuff people will find impressive and will have wished they saw. You show the Reds most often, but, hey, there are two teams in every game. In other words, instead of taking sides based upon the team, you show people that if they come to your stadium, they're going to have a good time. They're going to see some impressive playmanship. Even if it's not their team, there's reason for them to want to go and see the next game.
Which type of ad would sway you? Which type of ad would get you to go to a stadium owned by your team's rival?
The current "I'm a Mac" series doesn't work because it appeals to fanboism, but in doing so, it also ends up being fanboism's victim. It doesn't appeal to PC owners, it just cements existing Mac user's sense of superiority. Except me. I cringe every time I see them.
I disagree totally. People buy superiority. Thats what a good portion of the population wants. Thats why peop;le buy designer clothes. Thats why people buy fancy cars. Thats why people buy expensive jewelery. Thats why people stay at 5 star hotels. People want to feel like they are better than everyone else or they've made better choices.
Not everyone of course. But there are alot.
peter02l
Mar 24, 04:16 AM
You do understand that it's not that they're adopting them as their primary system for day to day use, but rather they're purchasing more because (with the slight increase in popularity of the OSX platform) they have to be able to counter said OSX threats.
They're mirroring the increased OSX hacker population. This isn't really anything for any Apple fanboi to be proud of.
Someone recently said Windows is a house with bars in a bad neighborhood and OSX being a house without locks in the country.
That being true, the FBI is just reacting in the expected manner to the increasing the number of criminals in the country (due to the increased number of country houses).
What a bunch of crap.
They're mirroring the increased OSX hacker population. This isn't really anything for any Apple fanboi to be proud of.
Someone recently said Windows is a house with bars in a bad neighborhood and OSX being a house without locks in the country.
That being true, the FBI is just reacting in the expected manner to the increasing the number of criminals in the country (due to the increased number of country houses).
What a bunch of crap.
emw
Nov 21, 04:44 PM
Interesting concept, but their website (http://www.eneco.com/) scares me away in a hurry. What was that about making a good first impression?
Maybe the Power Chips (http://www.powerchips.gi/index.shtml) website is more welcoming. Seems like similar technology with a larger potential for energy recovery (70-80%). Hard to believe.
Maybe the Power Chips (http://www.powerchips.gi/index.shtml) website is more welcoming. Seems like similar technology with a larger potential for energy recovery (70-80%). Hard to believe.
Gjeepguy
Apr 19, 09:41 AM
The back camera is no longer a separate piece of glass. See at 0:39.
Facebook integration
Facebook integration
more...
wacky4alanis
Jan 4, 10:16 AM
Not interested - the Tom Tom app is great, and I don't have to worry about data coverage. When you drive around in rural areas, it can definitely be a big issue. There are plenty of much cheaper apps that download maps on the fly. Free traffic is a plus though - that may be the one selling point. I have to pay a yearly fee with Tom Tom.
Mr-Stabby
Mar 1, 01:44 PM
Just looking at the ''Server Admin' screenshots posted, i noticed that in the list of Services, both AFP and NFS are missing. Is File Sharing managed somewhere else in Lion?
more...
whooleytoo
Sep 27, 02:53 PM
What you need to keep in mind is that trademarks are not universal. They are trying to trademark usage of the word "Pod" within the arena of digital music players only:
A very fair point. But even within that (relatively) limited domain, I believe attempting to trademark a 'generic' word (i.e. not an artificial label/title), especially one which was already in common usage in many other companies products is farcical :- to me at least.
To look at a parallel, I think Sony should have fought harder to protect their Walkman moniker, but shouldn't under any circumstances have been given the trademarks "Walk" or "Man". If companies want to protect their trademarks - fine, then they shouldn't choose generic, everyday words. IMO.
A very fair point. But even within that (relatively) limited domain, I believe attempting to trademark a 'generic' word (i.e. not an artificial label/title), especially one which was already in common usage in many other companies products is farcical :- to me at least.
To look at a parallel, I think Sony should have fought harder to protect their Walkman moniker, but shouldn't under any circumstances have been given the trademarks "Walk" or "Man". If companies want to protect their trademarks - fine, then they shouldn't choose generic, everyday words. IMO.
PODshady
Nov 21, 04:28 PM
This is a really cool idea
more...
Giuly
Apr 29, 03:52 PM
http://img251.imageshack.us/img251/1890/photowkb.jpg
$4 a gallon? Hilarious.
1.61€ = $2.386/Liter. $9.031 per US gallon. And that's 95RON EuroSuper, which equals the US' premium/supreme (91AKI).
EuroSuper Plus 98RON/94AKI is $9.365 a gallon - and there is 100/102RON Shell V-Power Racing/Aral Ultimate, which comes near $8/gallon.
The prices are mostly due "eco taxes", which make about 40% of the price.
To my knowledge, this is the cheapest gas station in town. I'll give you Shell tomorrow, I guess there is something on the "menu" beyond $10, as the prices are rising really fast recently.
Only good thing here is that the sunset in the picture looks nice.
$4 a gallon? Hilarious.
1.61€ = $2.386/Liter. $9.031 per US gallon. And that's 95RON EuroSuper, which equals the US' premium/supreme (91AKI).
EuroSuper Plus 98RON/94AKI is $9.365 a gallon - and there is 100/102RON Shell V-Power Racing/Aral Ultimate, which comes near $8/gallon.
The prices are mostly due "eco taxes", which make about 40% of the price.
To my knowledge, this is the cheapest gas station in town. I'll give you Shell tomorrow, I guess there is something on the "menu" beyond $10, as the prices are rising really fast recently.
Only good thing here is that the sunset in the picture looks nice.
Ambrose Chapel
Dec 28, 09:17 AM
Wake up Apple.
I'm pretty sure Apple is well aware of how royally ATT is screwing things up. The only questions are: 1) when does ATT's exclusivity actually end, and 2) which other carriers will Apple partner with.
I'm pretty sure Apple is well aware of how royally ATT is screwing things up. The only questions are: 1) when does ATT's exclusivity actually end, and 2) which other carriers will Apple partner with.
more...
AFPoster
Feb 22, 08:52 AM
So I got an offer in the mail for a free Microcell. Just picked it up, no hassle or anything. My condo had horrible reception, but now its all good. Anyone else?
I live in the Haight District in San Francisco.
I've been trying to get one as well, who'd you send your e-mails to?
I live in the Haight District in San Francisco.
I've been trying to get one as well, who'd you send your e-mails to?
john123
Mar 26, 06:24 PM
Nice call. I'd never have gotten that.
more...
ciTiger
Mar 24, 11:38 AM
That would be nice...
gkarris
Apr 5, 05:05 PM
Anyways, the 3DS just needs titles. It's a solid portable gaming system with no shortage of GREAT DS games to play on it until 3DS titles start to role in.
Hopefully, not merely updated N64 titles... ;)
Yes, even with the 3D off - the games look nice...
Hopefully, not merely updated N64 titles... ;)
Yes, even with the 3D off - the games look nice...
more...
~Shard~
Oct 29, 09:08 AM
Dear Adobe,
START FOCUSING ON CS APPS! Damn... My mac mini g4 works faster converting my raw to jpeg files than my c2d iMac! I know you need to compete with Apple... but focus on your current products that are in need of updating to Universal code for the professionals that rely on them!
Guess you haven't heard - Adobe is not updating CS to UB until CS3, set for release in Spring 2007. :cool:
START FOCUSING ON CS APPS! Damn... My mac mini g4 works faster converting my raw to jpeg files than my c2d iMac! I know you need to compete with Apple... but focus on your current products that are in need of updating to Universal code for the professionals that rely on them!
Guess you haven't heard - Adobe is not updating CS to UB until CS3, set for release in Spring 2007. :cool:
OllyW
Feb 19, 09:32 AM
I am alarmed at the growth rate of Microsoft in the space of your post. One company is more than enough.:eek:
Oops. :o
Oops. :o
more...
str1f3
Apr 17, 12:16 PM
The good news is that Apple's iPhone OS won't be the dominating mobile platform for much longer. The sales numbers show that Android is quickly gaining momentum, and Google's marketplace is not censored at all and developers can choose whatever development tool they want to produce software for Android.
Just because they went from 2.5% to 5.2% in the US means nothing. Apple is at 25%. It is a lot harder to get into the higher market. All that they've been showing is that they can take some of Palm and WM6 marketshare.
http://www.tipb.com/images/stories/2010/02/marketshare-comscore-400x282.png
Apple will soon fall back into that little niche where they came from. And they deserve it because of their megalomaniac behavior and arrogant attitude.
History is going to repeat itself because Apple hasn't learned from their mistakes in the past. They lost the desktop to Microsoft because Apple refused to open their platform to third parties. Now they will lose the mobile market to Google.
Do you mean history will repeat itself like the Mac/PC wars or like the iPod? Maybe I'm missing something when you say "They lost the desktop to Microsoft because Apple refused to open their platform to third parties" because what comes to my mind is ActiveX and DirectX.
The WePad is going to ship in July. Even if it might not be as sexy as the over-hyped iPad, it is an OPEN device. And in the end, the open platform will win.
You do realize that no one is really mentioning the WePad (lol) except pretty much Germany. Go look at the current success of the iPad. If you think you can just blow up Android apps and it will be just like the iPad you're fooling yourself.
As for your Android is "OPEN" comment, I don't think you know what "open" actually means.
Is Android Evil? (http://www.visionmobile.com/blog/2010/04/is-android-evil/)
1. Private branches. There are multiple, private codelines available to selected partners (typically the OEM working on an Android project) on a need-to-know basis only.
2. Closed review process. All code reviewers work for Google, meaning that Google is the only authority that can accept or reject a code submission from the community.
3. Speed of evolution. Google innovates the Android platform at a speed that�s unprecedented for the mobile industry, releasing 4 major updates (1.6 to 2.1) in 18 months. OEMs wanting to build on Android have no choice but to stay close to Google so as not to lose on new features/bug fixes released.
4. Incomplete software. The public SDK is by no means sufficient to build a handset. Key building blocks missing are radio integration, international language packs, operator packs � and of course Google�s closed source apps like Market, Gmail and GTalk.
5. Gated developer community. Android Market is the exclusive distribution and discovery channel for the 40,000+ apps created by developers; and is available to phone manufacturers on separate agreement.
6. Anti-fragmentation agreement. Little is known about the anti-fragmentation agreement signed by OHA members but we understand it�s a commitment to not release handsets which are not CTS compliant.
7. Private roadmap. The visibility offered into Android�s roadmap is pathetic. At the time of writing, the roadmap published publicly is a year out of date (Q1 2009). To get a sneak peak into the private roadmap you need Google�s blessing.
8. Android trademark. Google holds the trademark to the Android name; as a manufacturer you can only leverage on the Android branding with approval from Google.
On a more personal note: I do not need and I do not want Apple to tell me what I can read or see on my device. If I want to see naked flesh, then it's none of Apple's business and they have ZERO rights to deny me that. (I'm European - we're not prude here and we prefer sex over violence.) If I want to use software that directly competes with Apple's own offers, then obviously their competition is giving me something that I like better than Apple's software products.
As much as I like Apple's computers, I hate their entire AppStore and iPhone SDK policies with a passion.
What you want is a bigger walled garden. You are primarily to only use Google services on Android. I don't like the App Store policies but to simply put out that with Android "is all about choice" is naive. To use half the apps in the Android marketplace your phone has to be rooted (jailbroken).
Ultimately I'd like for Apple to allow third party apps to be downloaded outside of the App Store and can understand why Jobs doesn't want to offer questionable apps on iTunes.
Just because they went from 2.5% to 5.2% in the US means nothing. Apple is at 25%. It is a lot harder to get into the higher market. All that they've been showing is that they can take some of Palm and WM6 marketshare.
http://www.tipb.com/images/stories/2010/02/marketshare-comscore-400x282.png
Apple will soon fall back into that little niche where they came from. And they deserve it because of their megalomaniac behavior and arrogant attitude.
History is going to repeat itself because Apple hasn't learned from their mistakes in the past. They lost the desktop to Microsoft because Apple refused to open their platform to third parties. Now they will lose the mobile market to Google.
Do you mean history will repeat itself like the Mac/PC wars or like the iPod? Maybe I'm missing something when you say "They lost the desktop to Microsoft because Apple refused to open their platform to third parties" because what comes to my mind is ActiveX and DirectX.
The WePad is going to ship in July. Even if it might not be as sexy as the over-hyped iPad, it is an OPEN device. And in the end, the open platform will win.
You do realize that no one is really mentioning the WePad (lol) except pretty much Germany. Go look at the current success of the iPad. If you think you can just blow up Android apps and it will be just like the iPad you're fooling yourself.
As for your Android is "OPEN" comment, I don't think you know what "open" actually means.
Is Android Evil? (http://www.visionmobile.com/blog/2010/04/is-android-evil/)
1. Private branches. There are multiple, private codelines available to selected partners (typically the OEM working on an Android project) on a need-to-know basis only.
2. Closed review process. All code reviewers work for Google, meaning that Google is the only authority that can accept or reject a code submission from the community.
3. Speed of evolution. Google innovates the Android platform at a speed that�s unprecedented for the mobile industry, releasing 4 major updates (1.6 to 2.1) in 18 months. OEMs wanting to build on Android have no choice but to stay close to Google so as not to lose on new features/bug fixes released.
4. Incomplete software. The public SDK is by no means sufficient to build a handset. Key building blocks missing are radio integration, international language packs, operator packs � and of course Google�s closed source apps like Market, Gmail and GTalk.
5. Gated developer community. Android Market is the exclusive distribution and discovery channel for the 40,000+ apps created by developers; and is available to phone manufacturers on separate agreement.
6. Anti-fragmentation agreement. Little is known about the anti-fragmentation agreement signed by OHA members but we understand it�s a commitment to not release handsets which are not CTS compliant.
7. Private roadmap. The visibility offered into Android�s roadmap is pathetic. At the time of writing, the roadmap published publicly is a year out of date (Q1 2009). To get a sneak peak into the private roadmap you need Google�s blessing.
8. Android trademark. Google holds the trademark to the Android name; as a manufacturer you can only leverage on the Android branding with approval from Google.
On a more personal note: I do not need and I do not want Apple to tell me what I can read or see on my device. If I want to see naked flesh, then it's none of Apple's business and they have ZERO rights to deny me that. (I'm European - we're not prude here and we prefer sex over violence.) If I want to use software that directly competes with Apple's own offers, then obviously their competition is giving me something that I like better than Apple's software products.
As much as I like Apple's computers, I hate their entire AppStore and iPhone SDK policies with a passion.
What you want is a bigger walled garden. You are primarily to only use Google services on Android. I don't like the App Store policies but to simply put out that with Android "is all about choice" is naive. To use half the apps in the Android marketplace your phone has to be rooted (jailbroken).
Ultimately I'd like for Apple to allow third party apps to be downloaded outside of the App Store and can understand why Jobs doesn't want to offer questionable apps on iTunes.
Tomorrow
Mar 27, 07:44 PM
$106.9 litre.... Edmonton,Canada
Holy crap - that's almost $400 a gallon!! :eek::eek:
Holy crap - that's almost $400 a gallon!! :eek::eek:
gazwas
Apr 5, 10:46 AM
FAKE!
You can see where they have retouched the Home button.
First shot especially changes colour as it gets near the white square and there is a definite difference in texture in a circular shape around the home square in the second shot.
Might happen on the final release but this is not a picture of it and just someone after a pathetic 5mins of fame.
You can see where they have retouched the Home button.
First shot especially changes colour as it gets near the white square and there is a definite difference in texture in a circular shape around the home square in the second shot.
Might happen on the final release but this is not a picture of it and just someone after a pathetic 5mins of fame.
iCrizzo
Apr 5, 12:58 PM
If I would leak something, I would make sure the device is clean, the camera is in focus and there is enough light.
Why are leaked images (almost) always such bad quality?
The source of the pictures said he used his new iPad 2, to take the shots! :cool:
Why are leaked images (almost) always such bad quality?
The source of the pictures said he used his new iPad 2, to take the shots! :cool:
slackersonly
Oct 27, 09:03 AM
Awesome, I love it! I want to sign up for .Mac so bad, but I can't justify it being worth $99 per year. I would gladly pay $49 per year, especially since I would use iWeb, Photocasting, and all the other good stuff.
Took me 3 weeks but I got it for $41 on fleabay.
Took me 3 weeks but I got it for $41 on fleabay.
tknelson
Nov 10, 06:03 AM
I envision a market for some sort of faraday cage in an iPhone carrying case though grounding it maybe a challenge.
After-seller small business opportunity, become a chip remover or disabler perhaps.
1) A Faraday cage doesn't need to be grounded to work.
2) A "Faraday case" is a dumb idea. How would you receive calls?
3) The paranoid posts in the thread are stupid to the point of hilarity. Go live in an igloo somewhere, OK?
After-seller small business opportunity, become a chip remover or disabler perhaps.
1) A Faraday cage doesn't need to be grounded to work.
2) A "Faraday case" is a dumb idea. How would you receive calls?
3) The paranoid posts in the thread are stupid to the point of hilarity. Go live in an igloo somewhere, OK?
Ugg
Mar 26, 08:26 PM
For a short while, maybe a year or so, and the effect was pronounced, for those of us who use London buses. The mayor rolled it back from the central/western areas recently and long-term impact studies seem a little scarce in terms of car driver numbers. The carrot was also introducing cheaper bus and tube fares by means of the Oyster Card, a card with an RFID chip in it to speed passenger boarding with pre-paid tickets.
Using a bus in the UK, or London at least, doesn't quite have the same stigma it seems to have with some people in the US... although the distances involved are probably shorter than perhaps the average US commute.
NYC and San Francisco have toyed with the ideas but so far nothing has come of it. It takes a strong political will to make it happen I'm sure. In the end though, I can hardly see any other viable options for large cities.
This question is always asked on Canadian vehicle insurance applications, but everyone lies.
Same thing with the "do you use your vehicle to drive to and from work"?
Lies, all lies. ;)
But, I do favour users fees.
If gas taxes don't cover that in the age of the electric car, then we have GPS in cars to record, and report when prompted, mileage driven.
Of course, the same happens here and there's no way of verifying the facts. However, I'm sure there are statistics out there that tell us if people who drive lots, whether for commuting or for work, are more liable to have insurance claims.
Some companies have introduced "black boxes" for cars in return for lower rates. ZipCar has them on their rental cars and they know exactly when and where anyone is and how much they've driven them and how fast, etc. Such a device is the only realistic way of measuring usage but it will inevitably lead to loss of privacy.
Using a bus in the UK, or London at least, doesn't quite have the same stigma it seems to have with some people in the US... although the distances involved are probably shorter than perhaps the average US commute.
NYC and San Francisco have toyed with the ideas but so far nothing has come of it. It takes a strong political will to make it happen I'm sure. In the end though, I can hardly see any other viable options for large cities.
This question is always asked on Canadian vehicle insurance applications, but everyone lies.
Same thing with the "do you use your vehicle to drive to and from work"?
Lies, all lies. ;)
But, I do favour users fees.
If gas taxes don't cover that in the age of the electric car, then we have GPS in cars to record, and report when prompted, mileage driven.
Of course, the same happens here and there's no way of verifying the facts. However, I'm sure there are statistics out there that tell us if people who drive lots, whether for commuting or for work, are more liable to have insurance claims.
Some companies have introduced "black boxes" for cars in return for lower rates. ZipCar has them on their rental cars and they know exactly when and where anyone is and how much they've driven them and how fast, etc. Such a device is the only realistic way of measuring usage but it will inevitably lead to loss of privacy.
kiljoy616
Mar 23, 02:57 PM
...it worked reliably from my Mac Mini (2010) to my iPad 2 without saying "you are not authorized to play this video" every other time, I would care.
Work perfect with both my appletv 2 and my Zeppelin Air and except for a stutter here or there for a second or two I have found the technology easy to use and stable. :) Over burden wifi.
I love to see more of this technology implemented, my nice ipad 1;) has apple lossless albums in it and the music coming out sound great. It still just wifi but been able to streem music to anywhere in the house by hooking up an apple airport is also nice.
Airport with bose speakers upstairs kitchen area :) would not have been possible or as easy as it was before airplay.
So apple go for it make our lives easier to enjoy.:D
Now if only apple made itunes run as a service I be double happy.
Work perfect with both my appletv 2 and my Zeppelin Air and except for a stutter here or there for a second or two I have found the technology easy to use and stable. :) Over burden wifi.
I love to see more of this technology implemented, my nice ipad 1;) has apple lossless albums in it and the music coming out sound great. It still just wifi but been able to streem music to anywhere in the house by hooking up an apple airport is also nice.
Airport with bose speakers upstairs kitchen area :) would not have been possible or as easy as it was before airplay.
So apple go for it make our lives easier to enjoy.:D
Now if only apple made itunes run as a service I be double happy.
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